Bioline Jatò has reformulated its Primaluce Exfo&White skincare line, 30 years after it first launched.
The next-generation vegan range includes products for at-home use and professional salon treatments and focuses on three key actions: regeneration, brightening and dark spot correction.
It features a cleansing gel, a lotion, a mask, an eye and lip cream, a peeling solution and a serum, in addition to a light face cream, a nourishing face cream, a brightening face cream, a dark spot serum and an SPF30 dark spot correction cream.
Tommaso Corradini, general manager of the recently certified B Corp company, said: “Primaluce Exfo&White is a global bestseller, loved by dermatologists and aesthetic medicine and beauty institutes.
“The line leaves users with healthy, luminous and even skin thanks to different acid concentrations, suitable for even the most sensitive skin.”
“Bioline also uses this line as a booster following our branded facials to prolong the results,” added Corradini.
The formula features a blend of fruit acids for effective exfoliation, along with poly-hydroxy acids for gentler exfoliation. Extracts of Japanese cedar, larch, mulberry and white lily have also been added to contribute to its effectiveness.
Key ingredients also include Bioline’s Radiance White Complex, claimed to enhance exfoliating action and reduce dark spots, and the Advanced White Complex – which is said to brighten the skin and diminish the appearance of dark spots.
The formula is completed with a soothing agent – composed of skin-identical substances that bind to keratin – to ensure product tolerance.
Bioline is showcasing the refreshed line with a new facial lasting 50-60 minutes and says consumers can use the extensive range for two different skincare routines at home. The first addresses skin thickening, ageing, impurities and imperfections while the second targets dark spots.
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